The issue really is that these people don’t like the reminder because they don’t want to act because they are still comfortable and they know any meaningful action “threatens” their way of life (because they can only think within the box capitalism created for them, making them fear anything outside of it).

They’ll tell you they do act until they’re blue in the face, but it will come down to things like driving an EV and using a reusable cup at Starbucks. Because it’s about making themselves feel better, not fighting the actual problem - same as framing the clock as fearmongering instead of the desperate call to action it has become…