It appeals to a broad group of new users, and Lemmy needs posts. I think it’s ok for a few days or even weeks. It’s topical - people are going to talk about something important to them. To tell them to shut up, and/or to shove it makes them feel unwelcome, which is counter to the growth Lemmy needs.

Sometimes it’s ok to be annoyed by something, but to recognize it’s worth to others.