It’s not that it can be measured forever, it’s just that it refuses to match up with any line on the ruler.
For a line of length pi: it’s somewhere between 3 or 4, so you get a ruler and figure out it’s 3.1ish, so you get a better ruler and you get 3.14ish. get the best ruler in existence and you get 3.14159265…ish
It’s my favorite Star Wars product, I can’t wait for season 2.