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Why use metric? Because the fact that 1440KiB is 1.41MiB is annoying.
It doesn’t make it better, it’s just really much more convenient when you’re working in a base 10 digit system. There are lots of times when the advantages of an alternative unit system outweighs that convenience.
Its a funny thing that so many people are emotionally attached to unit systems. It’s a tool, use the best one for the job.
Or this field research is going beyond correlation… "Over the past few years, scientists have begun to reveal the neural mechanisms that cause the human body to unravel when social needs go unmet. "