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I need to stay awake some time during the night to feed the baby or support my wife doing it. I always fight against the sleep and that is when the pre-sleep dreams are really getting weird. What is happening a lot is that I read something and half way the sentence I fall half asleep and at that point, my mind completes the sentence(s) with the weirdest things.
It’s probably not advertising that they are afraid that you will block but the trackers. They want to know what user is clicking where, how long you are on each page and what you ordered / not ordered.